When your business wants to run an outdoor ad campaign in Gauteng, Brand IQ is your first choice in a professional billboard advertising company. We have a large and widely spread selection of billboard locations that cover both static and LED options. We can also assist with artwork, designs, layouts, skin production, and installations for a wholistic approach to outdoor advertising for your business.
As a billboard advertising company in Gauteng, we understand the functionality and advantages that advertisers can get from outdoor ad campaigns. Today, we will go through the processes involved with static billboard advertising and how you should approach such a campaign for your own business.
The Process of Static Billboard Advertising
- Leave Enough Time for Planning
One of the most important elements of an outdoor ad campaign is to have more than enough time to properly plan such a campaign. Planning includes identifying ideal billboard locations for your ads, finalising designs and layouts, and having enough time for skin production and installation. Since the minimum uptime for such ads are 28 days, you should always consider specific timeframes in which you want to display your ad for optimal ROI.
- Put Your Brand on Display
As a billboard advertising company, we always recommend that advertisers put their brand on display on billboard ads. By adding your brand, you will allow people to connect your brand to your advertised product/service, as well as introduce your brand to people who might not have heard of or seen it before. This also ensures larger brand reach.
- Getting Your Billboard Skins Produced
Brand IQ is a billboard advertising company that delivers a variety of services for our customers. When it comes to billboard skin production, we can do it for you or give you the necessary information to do it on your own or pay another business to do it for you. We also give you the option to assist with the design and layout of your ads, if you want our experts to assist you in such matters.
- Installing Your Billboard Skins
With your billboard skins produced and ready, the only thing left is to wait for the specific booked period for your skins to be installed and displayed. By booking your locations in advance, you have secured the ideal billboard spots for your skins to be installed once the booked times arrive.
Digital Billboards: An Alternative
If your business does not have the luxury of time on your side, you can always consider digital billboard advertising. Brand IQ is a billboard advertising company that offers solutions for LED billboard advertising as well. Since these billboards display digital formats, there is no need for advanced bookings, billboard skin production, or installation. This method can save your business time and money by cutting out these processes.
Brand IQ is your solution to a professional billboard advertising company in Gauteng. Please contact us today with any questions on how we can assist your business and browse our website if you want details on our available locations. Reap the benefits of outdoor advertising with us on your side.