If you want to run an outdoor marketing/advertising campaign in Gauteng, Brand IQ is your wholistic answer. We have 100s of outdoor advertising locations that can be utilised to reach specific audiences and demographics. We also have digital billboards that offer a brand-new approach to outdoor advertising.
When comparing digital billboards with their conventional counterparts, there are some distinct elements that distinguish the 2 from each other. Today, we look at these distinctions to give you a better idea of what to expect when your business wants to go digital with your outdoor advertising campaigns in 2025.
The Obvious Differences
- Utilising an LED Screen: By utilising an LED screen as opposed to a stagnant billboard skin, digital billboards are versatile and adaptable to the current times. We live in an era where the world around us can change within minutes. Breaking news and current events are getting harder to keep up with, which creates an opportunity for advertisers that utilise LED screens for their ads. Not only can the ad text be changed on the fly, but it can also be updated to correlate with current events that are relevant to your product or service.
- Various Media Types: In direct contrast to a static image, LED screens can display a variety of media types that can serve as ads. These media types include animated images, slideshows, and short video clips to name a couple of examples. These media types can broaden the proverbial horizons of advertisers, as they have the freedom to choose the ideal media type to convey their advertised message, product, or service.
The Subtle Differences
- Shared Ad Space: Advertisers share ad space on LED screens, which is not the case with a conventional billboard skin. Digital billboards offer a more cost-efficient approach for advertisers by sharing ad space. Not only will you have the opportunity to run a more cost-effective campaign, but you will also have the opportunity to share this space with business partners. Collaboration comes into the picture here, as your business can reach out to current and new potential partners to share ad space with.
- Targeted Ad Text: Your ad text can directly target a specific area, demographic, or age group that you want to address. You can also run multiple ads with different ad text – one in the peak morning traffic hours, and a different one in the peak afternoon traffic hours. Versatility is yours to take advantage of when using digital billboards for your outdoor advertising campaigns in 2025.
- Rolling With the Times: Everything in this current era seems to rely heavily on some sort of electronic input or device. With digital billboards, your company will reap the benefits of using an electronic platform for your advertising purposes. Short video clips are still trending among the youth, which gives you the means to reach a brand-new generation as well.
Brand IQ is your answer to digital billboard advertising in Gauteng. Feel free to browse our website for details on our available outdoor locations and contact us if you have any questions on how we can assist your business with outdoor advertising in 2025 and beyond.