When your business wants to run an outdoor ad campaign, you need a professional billboard advertising company on your side. If you want to run such a campaign in Gauteng and the surrounding areas, Brand IQ is your first choice.
We have 100s of billboard locations in the province to choose from – offering both conventional and digital billboards to suit your advertising needs. Most people are under the impression that digital advertising will soon replace conventional outdoor advertising. However, there is room for both in your outdoor ad campaign. Today, we compare these 2 methods and talk about their benefits for your business.
Conventional Billboard Advertising
As a billboard advertising company in Gauteng, we have conventional billboard locations that are scattered across the province to give advertisers the option to target specific areas and audiences. These billboards require prebooking, as the minimum uptime for such an ad is 28 days. Therefore, you should allow yourself time for careful planning beforehand. You do not want to miss the ideal timeslot for your ad to be displayed.
Planning plays a pivotal role when choosing conventional billboard advertising. Not only should you pick the ideal locations for your ads, but you should also consider the timeslots in which your ads will be displayed. It doesn’t help if you are advertising a product or service that isn’t available yet or has already run its course. Therefore, careful planning is key.
Benefits to Conventional Billboard Advertising
With a static image, the public will familiarise themselves with your ads – to a point where they will refer to your ads. This is why it is important to display your brand on such ads. This leads to people connecting your brand to your product/service, brand recognition, brand exposure, and ultimately, brand conviction.
Digital Billboard Advertising
If you are looking for a platform that utilises various multimedia content for outdoor advertising, LED billboards can be your solution. As a billboard advertising company in Gauteng, we have a variety of digital billboard locations that can be used by advertisers for digital content advertising purposes. These billboards will drastically reduce turnaround times on ads as well, as there is no need for skin production or installation. It merely requires multimedia content to be uploaded to the screen.
Benefits to Digital Billboard Advertising
One of the biggest benefits of digital billboard advertising is the turnaround times. This allows advertisers to change ad text as they see fit – giving them the means to stay relevant and speak to current events. This concept can also be applied to holidays and special occasions. Advertisers can also run multiple ads on the same screen and spread these ads out across several locations. This means that an advertiser can run a specific ad in the mornings and switch it out with a different ad during the afternoons.
Brand IQ is your wholistic solution to a professional billboard advertising company in Gauteng. Please browse our website for a map of our billboard locations and contact us today if you are interested in outdoor advertising for your business in 2025. Reap all the benefits of an outdoor ad campaign with Brand IQ.