When your business needs a solution to modern-day outdoor advertising solutions in Gauteng, Brand IQ is your first choice! We offer a variety of digital billboard locations that can transform the way that you approach outdoor advertising and give your business the means to reach new, competitive heights within your industry. Today, we look at digital out-of-home (DOOH) advertising and the opportunities that this specific marketing method can deliver for your business.
What is the Difference Between Conventional and Digital Billboards?
Conventional billboards are effective in their own rights. However, they are limited by the fact that such billboards can only display a single, static image, usually spanning over 28 days. Digital billboards, on the other hand, deliver various marketing opportunities by allowing more versatile advertising methods. These billboards can display slideshows to allow businesses to tell a story and utilise multiple slides to advertise their products/services. LED billboards can also display short video clips and animated images to capture the attention of people who walk and drive by. With short turnaround times, your ad can be updated to speak to specific areas, address current events, and target specific holidays.
Save Valuable Time and Money with DOOH
When comparing digital billboards to their conventional counterparts, digital billboards do not require the manufacturing or installation of billboard skins. As a result, the process of digital outdoor advertising can save time and money for your business. Digital advertising is versatile and unique ad space that can be shared with other advertisers to save even more money. By utilising the uncluttered and isolated ad space on an LED billboard, you can easily demand the attention of anyone who can see the billboard and convey your ad in an uninterrupted manner.
Our digital billboard locations are spread across Gauteng to give you the means to find the ideal location for your ads. Whether you want a location that is close to one of your store outlets or one that reaches a brand-new audience, our DOOH locations can deliver smart and effective solutions for your business. Your ads can also speak to specific locations in ad text to act as a means of audience engagement.
Your business can run a tailored outdoor ad campaign with digital billboards at your disposal. With quick turnaround times, you can experiment with various ad slides until you find the most effective ad that captures the attention of your audience and get people to respond to your ad. With the slideshow functionality, you can tell a story with your ads in which you point out a problem in the first slide, offer a solution in the second slide, and deliver contact details and store locations in the third slide. The sky truly is the limit with digital billboards!
When your business wants to utilise DOOH advertising in 2023, choose Brand IQ as your all-inclusive solution in Gauteng! Please browse our website for details and locations on our LED billboards and feel free to contact us directly with any enquiries. Make the most of digital billboards for your business with Brand IQ in your corner!