As a modern-day business, it has become crucial – now more than ever – to have relevance in your industry. You want people to choose your brand; not only for the quality of your products/services, but also for what your brand represents. So, how do you go about achieving these goals? Outdoor advertising is a good place to start.
If you are looking for a professional billboard company in Gauteng, Brand IQ is your answer. We can assist your business throughout various processes to ensure that your outdoor ad campaign gets traction and the necessary attention. There are various benefits of outdoor ads, especially for your brand. So, what should you expect from a professional billboard company? Let’s answer that question.
Brand IQ’s Approach to Outdoor Advertising
- Informative Location Identification: Step 1 to any outdoor advertising campaign is to identify and book ideal locations for your ads. Brand IQ gathers crucial metrics and datapoints on our locations that include popularity, traffic density, and target demographics to name a few examples. This gives our customers the means to carefully sift through gathered datapoints and identify locations that will be perfect for their ads.
- Professional Design and Layout Specialists: The design and layout elements of your billboards are essential to the efficiency of your ads. Since these ads are being displayed on a life-size scale, they are hard to miss when walking or driving by. As a result, your brand must be displayed on such ads, as well as accurate information on your products/services. You also want to be creative with your design and layout to generate interest in your brand.
- Billboard Skin Production Solutions: When you want to use conventional billboards, Brand IQ can assist you with billboard skin production. If you want to outsource your billboard skin production, we can provide you with the necessary dimensions and requirements. This step is crucial, as the skins must adhere to specific requirements to ensure that they can withstand the outdoors and stay intact over the minimum 28-day period of being displayed.
- Expert Advice: Brand IQ can deliver expert advice on your outdoor ad campaign. As a professional billboard company in Gauteng, we understand the factors that can make or break your outdoor campaign. As a result, our customers can expect a comprehensive approach to outdoor advertising solutions.
- Conventional and Digital Billboards: Brand IQ offers both conventional and digital billboards to choose from. Both are relevant and have their own unique benefits for your brand and business. Although the trend leans towards digital advertising, there are still viable uses for static imagery being displayed on conventional billboards. If you are unsure about your choice, Brand IQ can assist you and align your choice with your advertising goals.
Brand IQ is your definitive choice in a billboard company in Gauteng. Please peruse our website for details on our available services and contact us today if you have any inquiries about how we can assist your business in 2025. Let your brand spread its proverbial wings in 2025 with Brand IQ on your side.