When it comes to running marketing campaigns on an advertising billboard, advertisers have an option between static and digital billboards. Some believe that digital outdoor ads are the way to go, while others still want a static outdoor ad. Both have their own set of benefits for advertisers, and neither should be dismissed as being a worse option than the other. It comes down to the advertiser’s specific goals and outcomes that they wish to achieve with their outdoor advertising campaign.
If you are looking for an outdoor advertising agency in Pretoria, Brand IQ is your complete solution. We have an abundance of outdoor billboard locations in and around the province, with options for both static and digital advertising solutions. We can also assist with the design and layout of your billboard ads, as well as billboard skin production and installation. Today, we talk about the notable differences between static and digital billboards and how you should approach this choice before committing to either.
Should My Business Choose Static or Digital Billboard Advertising?
- Static Billboard Advertising: If you want an advertising billboard that displays a single ad skin for a minimum period of 28 days, a static billboard is your definitive option. Such a billboard delivers uninterrupted ad space on a 24/7 basis, which means that everyone in its vicinity will clearly see the ad, without any interruptions or interference. These billboards are ideal for:
- Brand Awareness
- Brand Exposure
- Brand Conviction
- Location Targeting
- Announcements
- Promotional Advertising
- Creating a Landmark
- Digital Billboard Advertising: A digital advertising billboard lends itself to a modernised take on a life-sized outdoor advertising solution. These LED screens display a variety of media formats and rotate between the ads that are uploaded to their designated storage devices. Although the ads rotate and are not static, these billboards open a plethora of possibilities for advertisers. Not only can they utilise a variety of media formats that include short-form video clips and animated images, but ads can be changed and adapted within short timeframes, without the need to produce new ad skins and install them manually. These billboards are ideal for:
- Collaborative advertising
- Quick Turnarounds
- Relevant and Current Advertising
- Location and Demographic Targeting
- Cost-Effective Advertising
- Multimedia Advertising
- Choosing the Optimal Outdoor Advertising Solution: Now that you are aware of how both static and digital advertising billboards can benefit your business and brand, the choice comes down to what you wish to achieve with your outdoor advertising campaign. If you want to build your brand and solidify it as a household name, static billboards will help you in such an endeavour (especially if you book such a billboard over an extended timeframe). However, if you want your ads to stay relevant and utilise various media formats to convey your messages, digital billboards are your definitive choice (especially during holidays).
Brand IQ is your comprehensive solution when you want to put your ad on an advertising billboard in Pretoria. Feel free to browse our website for a map of our advertising locations and contact us directly with any questions about how we can assist your business.