When your business needs a fast and customisable solution to outdoor advertising, LED billboard advertising is your answer. Brand IQ offers a variety of digital billboard locations in and around Gauteng. These LED screens can truly make a difference for your brand and business – with limitless potential that can be utilised to intrigue people who see your ads.
When talking about static billboards, you have various processes that must be taken care of beforehand. Apart from the basic design and layout of your ad, the billboard skins must be produced and installed as well. Plus, the locations must be booked well in advance, as these ads have a minimum uptime of 28 days. Let’s talk about the differences between static and LED billboard advertising.
Static vs. LED Billboard Advertising
- A Different Approach: Although both methods involve outdoor advertising, it is difficult to compare them on the same footing. Both have their unique advantages and should be considered as such. When it comes to LED billboard advertising, you are looking at shared ad space, as the LED screen loops through various ads that are uploaded to its database. However, this lends itself to a more cost-effective approach that is open to a world of customisation.
- Complete Customisation: With a static billboard, your ad is set in stone for the next 28 days. This means that you cannot change ad text on the fly or keep up with any current events that might correlate to your business. With LED billboard advertising, the sky literally is the limit. You have the ability to address specific locations, target specific holidays, and get your ad up within a couple of days. You also have the functionality to update ad text as you see fit.
- A Multimedia Outdoor Ad Solution: LED billboard advertising opens the door to a multimedia outdoor ad solution. This allows advertisers to use animated images, slideshows, and short video clips as opposed to being stuck with a static image. Multimedia ads can capture that attention of people who drive by or sit in traffic next to the billboard. As a result, you can optimise ROI with your outdoor ad campaign.
- Versatility: Versatility is at the forefront of LED billboard advertising. Advertisers can mix it up with different ads running on different times of the day. You can also create slideshows that address a specific problem and present a solution in the form of your product/service. This grants a better understanding behind your product/service, which can prove useful for people who might consider your business down the line.
- Embracing the Digital Frontier: We live in a digital world. People are glued to their mobile devices and use their computers for work in almost any work environment today. LED billboard advertising embraces the digital frontier and allows advertisers to take advantage of multimedia marketing and advertising to the benefit of their brands and businesses.
Brand IQ is your wholistic solution to LED billboard advertising in Gauteng. Feel free to browse our website for locations on our available LED screens and contact us today if you are interested in our outdoor advertising solutions for your business.