If your business wants to run an outdoor advertising campaign in Gauteng, Brand IQ is your comprehensive solution. We have 100s of outdoor locations that include both static and LED billboard advertising spaces.
It can be daunting to run your first outdoor advertising campaign. Most businesses end up with more questions as opposed to having a clear and concise plan for billboard advertising. This is where Brand IQ comes into the picture. Not only do we offer various billboards to advertise on, but we also offer accommodating services to assist your business with such a campaign. Today, we ask and answer some critical questions about LED billboard advertising.
What Should My Business Know About LED Billboard Advertising?
- What Is the Turnaround Time on Such Ads?
Generally speaking, digital billboard ads do not require billboard skin production or installation, drastically reducing the required time to put such ads on display. In direct comparison to static billboard ads, LED ads only require the digital content to be uploaded to the specific LED screen. This does not only save an abundance of time, but it also saves advertisers money by cutting out various processes.
- Can I Update and Change These Ads?
One of the biggest draws to LED billboard advertising is the ability to update and change ad text on the fly. This allows advertisers to keep their ads relevant and take advantage of current events to incorporate into their ad text. Moreover, this can be utilised to speak to specific target demographics and areas.
- Which Media Formats Can I Use?
Since LED billboard advertising includes the display of digital media formats, you can use a variety to suit your specific needs, goals, or preferred media. Video shorts can be used for this type of outdoor advertising, as well as slideshows and animated images to name a few popular examples. The possibilities are endless.
- Do These Ads Also Have Minimum Uptimes?
Static billboard ads have a minimum uptime of 28 days, which isn’t the case with digital billboard ads. These ads are more flexible and can be designated to display during specific times of the day. For example, you can run a specific ad for the morning traffic and switch it up to a different ad during the afternoon traffic. This will keep your ads fresh and pull in a larger audience over time.
- How Can Brand IQ Assist My Business During My Digital Outdoor Campaign?
Brand IQ can assist your business by giving you the means to change your ad text on the fly, upload new ads in fashionable time, and manage your ads across various LED billboards in Gauteng. We can also assist with some of the creative elements of your digital ads and keep you in the loop on ad schedules.
Brand IQ is your first choice when your business wants to run digital ads on LED billboard advertising screens in Gauteng. Please browse our website for a map of our available billboard locations and contact us today if you are interested in running a billboard ad campaign for your business in Gauteng. Reach a wider audience in 2026 with us by your side.