Businesses in Gauteng have a vast selection of marketing and advertising options. With a high population density in this province, outdoor marketing and advertising campaigns have the opportunity to strike a chord with a broad and large audience. This can lead to an influx of leads that are generated for your business, as well as increased brand awareness and exposure.
If you need a billboard company in Gauteng that offers a comprehensive approach, Brand IQ is your solution. We offer 100s of outdoor advertising locations to our customers – with accurate and relevant data metrics that inform our customers on specific and crucial elements surrounding every individual location. Today, we discuss the processes that are involved with outdoor advertising and how we can assist you with these processes to optimise your upcoming outdoor marketing campaign.
The Processes of Outdoor Ads
- The Locations: Picking the ideal locations is the first step to any outdoor advertising campaign. You want to pick locations based on their popularity, their specific targeting area, and their visibility and size. Brand IQ has all the necessary datapoints on our available locations to help you make an informed decision. If you want to use static billboards, they must be booked in advance, as they have a minimum uptime of 28 days. Therefore, proper planning will always work to your benefit.
- The Design and Layout: The design and layout of your outdoor ads are both crucial, as these elements can make or break your outdoor ad campaign. You always want to incorporate your brand into the design as well, to allow for brand exposure and awareness elements. Brand IQ offers professionals in this field of work who can assist with the design and layout elements of your ads. You can also take care of them on your own.
- Billboard Skin Production: When using static billboards for your outdoor ad campaign, you will need to manufacture the billboard skins that will be on display. Once again, Brand IQ can assist you with this process, by taking this responsibility off your shoulders and giving you peace of mind that the skins will be manufactured to the specific required dimensions. Alternatively, we can provide the dimensions and requirements of the billboard skins to your business and let you sort them out. Digital billboards do not require this process, as the digital media will simply be uploaded to the LED screen.
- Billboard Skin Installation: The final step is to install your billboard skins on the appropriate locations and at the given timeframes that they are booked for. All that remains, is for you to enjoy the benefits of your displayed ads during the next period of 28+ days. With digital billboard advertising, you can change your ad text, run multiple ads during different times of day, or speak to specific age groups with different media types.
Brand IQ is your definitive choice when it comes to a professional billboard company in Gauteng. Please browse our website if you want to view a map of our available advertising locations and contact us today if you are interested in our services.