Outdoor branding is a sensible and simplistic method of advertising for businesses that want to expand the reach of their brand and introduce it to a broad audience. If you want to take advantage of outdoor branding in Gauteng, Brand IQ is your first choice! We offer 100s of billboards and outdoor locations that are perfect for brand awareness, advertising, and getting people to your business’s doorstep. We also have digital billboards that can be creatively utilised for a plethora of functions!
The Basics of Outdoor Branding
People associate brands with the products/services offered by the associated business. When seeing a brand for the first time, it piques the interest levels and people tend to find out more about that specific brand, if it is in their spectrum of interest. Therefore, you want a unique and attention-grabbing billboard or outdoor ad that gets people to react – whether they Google your brand or swing by your store/outlet. Luckily, Brand IQ can assist you with design and layout solutions when choosing us for outdoor branding!
Booking Ideal Locations for Your Campaign
The process of outdoor branding starts with identifying and booking the ideal locations for your billboard and outdoor ads. Brand IQ covers Gauteng and also offers options outside the province to cover a broader area in South Africa. We can provide you with accurate data and metrics on every individual location – covering elements such as reach, impact, and intended target audience to name a few. Location is everything when it comes to outdoor branding and advertising. With us in your corner, you can ensure that your outdoor branding campaign can get the intended traction from your audience by choosing ideal locations.
Digital billboards deliver a smart and responsive approach to outdoor branding and advertising. By removing the needs to produce billboard skins and booking locations months in advance, digital billboards are excellent alternatives to conventional outdoor signage and billboards. Once the design and layout portion of your ads are finalised, they can simply be uploaded to a digital billboard as opposed to going through the trouble of physically installing the billboard. As a result, you can expect faster turnaround times and get creative with your outdoor ad campaign!
How Can I Utilise Digital Billboards for My Outdoor Branding Campaign?
Digital billboards open various possibilities for advertisers that are cost-effective, responsive to current events, and tailored to your intended audience. By utilising digital billboards, you can create a slideshow of ads, run different ads on specific times of day, and customise your ads to address current events/holidays/seasons. The endless applications of digital billboards can grow your brand awareness and entice people to react to your ads more frequently.
Brand IQ is your first choice when your business needs a platform for outdoor branding and advertising in and around Gauteng! Please browse our website for details on how we can assist your business and contact us directly with any enquiries. Get your brand out there for the masses to see in 2023 with Brand IQ on your side!