Digital billboards are the new trend for outdoor advertising solutions – replacing conventional billboards with a more efficient method of advertising that can utilise multimedia as opposed to only displaying a static image. When your business wants to take advantage of digital out-of-home (DOOH) advertising in Gauteng, Brand IQ is your holistic answer! In this article, we discuss the various benefits of LED billboards and how you can apply creativity and versatility to such an ad campaign.
LED Billboards vs. Static Billboards
Static billboards are still popular choices in many regards and should not be written off when compared to digital billboards. However, static billboards fall short when it comes to the versatility and flexibility of digital billboards, although a static billboard does not give any room for shared ad space. Digital billboards, on the other hand, allow multiple businesses to advertise on a single LED screen – with ads being rotated constantly throughout the day. This might seem like a downside. However, it provides more advertising opportunities by being more budget friendly.
In terms of multimedia usage, digital billboards can display static images, slideshows, animated images, and videos to give you a variety of options during the creative planning process of your digital outdoor advertising campaign. The sky is the limit, and you can utilise various media types to convey your message, advertise your products/services, and grow your brand. Brand awareness is one of the most pivotal elements for any business, as people tend to choose brands that they are familiar with. As a result, the more people see your brand and relate to it, the more they will choose your brand for future purchases.
Advertising Versatility
Digital billboards can be used in a variety of creative and efficient ways when it comes to outdoor advertising. For example, you can put together a slideshow of successive images that tells a story or goes through a progression – starting with a specific problem or issue that can be addressed by your product or service. The first slide would show such a problem, with the successive slide offering a solution to that problem, and the final slide giving contact details to your business. Such a slideshow can be used to explain the benefits of your product/service as well.
Video ads are also popular – where businesses create or use already created short clips to promote and advertise their products/services on digital billboards. Short clips have become a staple in advertising and social media and can be effective marketing tools for almost any business. Such clips can also be altered to suit holidays and specific times of the year to stay relevant, current, and relatable to your audience.
Brand IQ is your first choice when it comes to digital billboards and DOOH advertising solutions in Gauteng! Please browse our website for information on our specific locations for LED screen billboards and contact us directly if you are interested in advertising on one of these billboards. Take complete advantage of the simplicity and versatility of LED billboard advertising in 2024 with Brand IQ in your corner!