Outdoor advertising provides a continuous presence 24 hours a day, 7 days a week, and reaches audiences that other media find hard and cost-prohibitive to attract, e.g. like TV viewers.
Whether you are driving past in a car, standing in a bus shelter, waiting for a train at a station, or boarding an aeroplane, outdoor advertising is there to entertain, inform, and stimulate your senses. The location, type, and plant number that the advertising message is displayed on enable you to target a specific market or broadcast your message.
MAKE AN IMPACT
Dominant visibility, larger-than-life images, and strong branding that stands out from the environment – outdoor advertising’s impact is largely determined by the creative.
The outdoor medium achieves great cut-through, because it’s not competing with a plethora of other advertisements, which is usually the case with other media environments.
You can’t look past outdoor advertising for branding power that can be taken from the street right through to retail points-of-purchase.
It has been proven that using a brand icon in an outdoor advertisement makes it 40% more memorable than not using a brand icon, and no other medium can turn a product or service into a brand as cost-effectively as outdoor advertising.
“We monitor our billboard holding intensively on a daily basis. Our decision to renew our holding with Brand IQ has therefore been an extremely calculated one, as our stats show that ROI ranges between 300% and 900% per specified site.”
“The exposure we got per billboard increased our market share in the second-hand truck parts industry, especially in Mpumalanga region.”
“Until today, they have yet to go back on their word, and their administration is of the best!!! It is with an open heart that I can assure any prospective landlords that business with Brand IQ is a simple pleasure.”